Monthly Archives: January 2015

How to Put the Customer First in Your Organization: a Case Study on MWR

How did MWR adopt a new customer-centric focus in their organization?

How did MWR adopt a new customer-centric focus in their organization?

How do you create a sustainable service culture in your organization?

There is never an ‘easy’ time to make big cultural change and whole-heartedly adopt a fresh way of doing business that puts the customer first. In the midst of organizational changes and funding challenges, it’s a difficult time, but this is when Navy Morale, Welfare and Recreation (MWR) changed their business ways to improve their results.

MWR provides quality of life and reaction programs to active duty military personnel, reservists, military retirees and their families on 97 naval installations around the world. Our downloadable article investigates the changes they decided to make in times of downward hardship to turn things around and get their business back where it ought to be: with the customer at the heart.

How did they do it? Download our free resource to find out.


Your Most Expensive Training is the Wrong Training

CEO Matt Somers writes about the dangers of not implementing training at all

CEO Matt Somers writes about the dangers of using cheap training or not implementing training at all

This month’s guest blog post is from our CEO, Matt Somers. He wrote this article after his trip to Dubai in December 2014.

This week I have been in Dubai with my business development hat on. We have had a number of recent staff changes affecting our UAE clients and as CEO I decided I wanted to look after the area personally for a while.

There were a couple of key events during the week that made visiting the UAE now sensible. On Sunday my colleague John Cartmell and I had a stand at the UK Trade and Industry (UKTI) Skills Expo at the British Embassy. On Monday and Tuesday there was a large learning and development event – the T&D show – running at the Dubai World Trade Centre which I attended as a visitor.

At both events, I noticed a lot of talk about the cost of training and return on investment. Purchasers of training were worried about getting value for money from their spend on external training. Suppliers were worried about finding a price point that was competitive yet profitable.

There was however not so much talk about the cost of getting it wrong or the cost of doing no training.

When you are accountable for the purchase decision and charged with protecting a budget it’s easier to be seduced by a lower price, but what if the training turns out to be low quality? What if you have to repeat it next year because nobody could retain what they learnt? What if the training was adequate but so uninspiring for the participants that they feel less inclined to commit to the next training initiative.

Have you really achieved value for money or a return on investment here?

Worse still, what if you elect to do no training and save your money? How do you develop your business or organisation then? How will you keep up with the competition? How can you take advantage of the incredible savings made possible by technology if people don’t know how to use it? As the old cliché goes, ask not what if we train them and they leave? Ask what if we don’t train them as they stay?

None of this means that suppliers should not be under pressure to demonstrate that they add value and offer a return on investment. We always try to do this in our own presentations and proposals although, as everybody knows, it is not an exact science.

My suggestion here is that alongside wondering what is the cost of any training, we must also ask what is the cost of getting the decision wrong? and what is the cost of doing nothing?

Matt Somers


How to Prospect for New Business: Best Practices from AchieveGlobal

If only the key to generating customers was as simple as pushing a button. Image courtesy of Stuart Miles on

If only the key to generating customers was as simple as pushing a button. Image courtesy of Stuart Miles on

AchieveGlobal recently completed a global, two-year study on the challenges facing today’s sales organizations. One common theme emerged in this study time and time again: The urgent need to generate new business more pro-actively.

There was a time when sales people may have regarded themselves as those who take orders from clients, but today customers are well-informed and as such, not as predictable and loyal as they may have been several years ago. As such, sales people work harder than ever to actively prospect for business. Actively building new relationships is the best way to garner fresh customers and keep your sales funnel busy.

This downloadable article reveals best practice from the results of study conducted by AchieveGlobal on how to prospect for new business. Download today for free, and fill in our form to have updates on our blog posts emailed direct to your inbox in our biweekly e-newsletter if you’re not getting them already:

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How to ‘Make Innovation Happen’

Rocket idea taking off powered by innovation

Innovation powers ideas that can really take off. Image courtesy of 2nix on

It’s a New Year, a time for new plans and new ideas. Your manager probably looks to you for new, fresh, creative ideas – innovative ideas. But what really is innovation, and how do you make it happen?

AchieveGlobal have looked for answers through more than 40 one-on-one interviews with senior leaders and managers from a cross-section of industries internationally. Each respondent was from an organization with a track record for innovation success.

Want to know what they said? Get the full article here.

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Happy New Year

A new year! What do you have planned?

A new year! What do you have planned?

Warm greetings to all of our followers and clients. We would like to wish you all a happy, healthy and hopeful 2015.

At New Year we often take the chance to look back on the good and bad things the past year has brought, and plan for the future. For those in development roles in growing organizations this is a particularly useful time to reflect on what has worked well in the last year, and set targets for growth.

At AchieveGlobal, we work through these kinds of issues with our clients each week, we help them assess where training could help improve things, and suggest appropriate and custom-selected solutions for you. If you don’t yet know what we can offer you, look at our website for our range of solutions. 

A good place to start for ideas this year would be some of our blog posts! They are packed with useful advice and guidance direct from the experts at AchieveGlobal. Let us help you make a positive change in your organization!