In whatever field you work in, there will always be other companies vying for the same clients as you. For some, competition can be discouraging, particularly if there are one or two specific companies who are regularly winning the deals you were chasing. Really this is another opportunity to see what you could be doing differently, and use it to motivate you in the drive for sales.
Monitor competitor’s social media activities
When was the last time you assessed your marketing strategy? If you are losing out to other businesses, it could be worth having a look at your company from your customer’s perspective. What does the customer see when they are looking for your product or service online? If your competitors are connecting with customers on social media, then have the upper hand in the market and are more likely to be trusted.
Communicate to your audience what is unique about you
Your product may be better, or cheaper than the competitor, but if the customer doesn’t know, they won’t be making an informed decision when they turn your business away. Make it clear what your offer is, have a look at your competitors and identify the differences which make your service unique. If you’re a small business up against a giant, you may not be able to compete on price, but you may be able to offer a more personal service, or be more flexible to your customer’s needs. Meaningful extras or offers, if well promoted to the right people, could also be the difference between a customer staying or straying.
Use a quality training provider to improve your workforce
Finally, if you feel your business has the potential to reach further, training can give you the edge over your competitors. A program in sales might be the push your salespeople need to keep morale up. Technology may have changed a lot of things in business, but ultimately customers will still buy from people they get on with and trust, and machines can’t make those relationships, only quality training can provide human skills for people who can lead a company to success. An investment in development could make the difference between you and the competition very clear.